June 2020 - Jenny Rose Spaudo - Freelance Copywriter and Content Marketer

Month: June 2020

Blogging
How to Leverage Your Personality Strengths to Grow Your Blog
- June 30, 2020
- 0 comments
- by Jenny Rose Spaudo
Are you missing out on serious blog growth because you’re not utilizing your unique personality strengths?

There are timeless marketing and copywriting principles every single blogger needs to use to grow their blog—to be sure. Writing for “the one,” using calls-to-action, promoting a lead magnet on your blog … these are all best practices you should follow. They don’t vary from person to person.

But I also believe one of the all-time best ways to grow your blog is by leveraging your personality strengths.

Here’s what I mean by that:

Most personality tests use classifications of some sort to group us. Think of introversion vs. extroversion, abstract-oriented vs. sensory-oriented, logic-based thinking vs. feelings-based thinking and so on.

But every single personality test or metric has two things it reveals: strengths and weaknesses.

Always.

Studies show that you will grow far more (and feel overall more satisfied) by focusing on honing your strengths than you will by simply trying to improve your weaknesses. Just a fact for you there…

So how do you use your personality strengths to boost your blog?

I’m so glad you asked! It starts by recognizing what your strengths are.

I’m going to guess that a lot of people have a hard time recognizing their strengths. (Unless one of your strengths is confidence… in which case, you likely already know them!)

I want you to look at this list of words and write down the ones you think describe you.
- Charming
- Smart
- Practical
- Creative
- Empathetic
- Strategic
- Systems-oriented
- Free-spirited
- Gentle
- Confident
- Loves to take charge
- Outgoing
- Quiet
- Passive
- Intuitive
- Logical
- Emotional
- Great with people
- Loves having multiple projects at once
- Great with numbers
- Go-with-the-flow
- Charismatic
- Laser-focused
- Talkative
- Action-taker
- Concise
- Diplomatic
- Deep thinker
Have you written down the words that describe you? Great!

Now, what I want you to do is refer to your list as I go through some key strengths that are helpful when building your blog.

You most likely won’t identify with every single one of these archetypes and that is totally OK. Your goal is not to be some “Renaissance blogger.” Your goal is to find out which of these strengths you naturally have so you can leverage them while building your blog!

Note: Please keep in mind that these strength archetypes are largely oversimplified. You may find that you identify with parts of a strength I describe but not all. That’s fine! Leverage what you’ve got, my friend!

The Charming Ideator

Words most often associated with this strength: Charming, Creative, Free-spirited, Intuitive, Emotional, Loves having multiple projects at once, Charismatic, Confident.

People who are Charming Ideators love coming up with new ideas. In fact, they can’t help but come up with new ideas.

It was probably a Charming Ideator who came up with the phrase “brainstorm.” How fitting!

If this is you, you’re probably the person a fellow entrepreneur calls when they need some fresh inspiration. By the time they get off the phone with you, they have a list of 25 new projects or topics they can pursue.

When it comes to blogging, Charming Ideators usually have no problem coming up with what to write about. This is a huge advantage because statistics show that the more regularly and consistently you blog, the faster your blog will grow!

According to a HubSpot research study, companies that blogged 16 times a month had 3.5 times more traffic than companies that blogged only four times a month or less.

Now, a word to the wise: This does not mean you have to publish 4 blogs every single week. Depending on your schedule, that might lead to burnout and inconsistency.

Because of that, I encourage Charming Ideators to harness their creative energy to batch their blogs.

When you get a million ideas for your writing, make sure you get them out of your head and onto a Word doc (or Google doc… whatever you use).

But don’t post them right away. Instead, schedule them out over the next several weeks. This will prevent you from posting four blogs in one week and then nothing for the next month or so.

Harness your personality strengths!

The Strategic Networker

Words most often associated with this strength: Charming, Practical, Strategic, Confident, Loves to take charge, Great with people, Charismatic, Talkative, Action-taker.

A Strategic Networker’s strength is exactly what you would expect it to be … networking!

Strategic Networkers love forging powerful relationships that are mutually beneficial, and they also love connecting their friends when they know they could help each other. Win-win!

This is such a fantastic strength to have because authentic networking is one of the best ways to grow your blog, especially when you’re first starting out.

Until you grow past a certain point, most of your traffic to your blog will come from people who have a relationship with you in some way. Whether they met you at a conference or a networking event or they connected with you in a Facebook group … knowing you is what drives them to care about what you’re writing and offering.

Not only that, but being able to make genuine, strategic connections is helpful when trying to cross-promote with other content creators in your niche.

Guest blogging and being a guest on someone’s podcast or video show are incredible ways to expand your audience and put your God-given message in front of new eyes and ears.

Remember: Leverage your personality strengths!

The Practical Systematician

Words most often associated with this strength: Smart, Practical, Strategic, Systems-oriented, Logical, Blunt, Great with numbers, Action-taker, Laser-focused, Concise.

If you tend to be a more practical person who drools over step-by-step instructions and how-to articles, you might have a little bit of the Practical Systematician in you, my friend.

One of the personality strengths of the Practical Systematician is that they’re great at breaking down complicated processes and turning them into step-by-step journeys that make sense.

This is a huge asset because when it comes to learning online, people tend to automatically look for how-to pieces. It’s just natural to us.

If I have a problem, I want to learn how to solve it. If I need to learn how to set up my TV, please give me detailed, clear instructions on how to do it… not a poem about how TVs make you feel.

When it comes to blogging for your business, it helps to provide instructive, clear-to-understand blogs about whatever it is you offer.

If you’re a health coach, consider writing step-by-step blogs about how to set up a healthy meal plan, how to eat foods that work with your metabolism, or how to work out safely after an injury.

This is how you use your personality strengths to your advantage!

The Empathetic Listener

Words most often associated with this strength: Empathetic, Intuitive, Gentle, Quiet, Passive, Emotional, Great with people, Go-with-the-flow, Diplomatic, Deep thinker

If you think you’re an Empathetic Listener, well then welcome to the club, my friend. It’s so good to meet you. 🙂

Those of us who have this strength tend not to see it as a strength. And really, it’s no wonder … a lot of our characteristics aren’t typically associated with entrepreneurship. But that’s OK, my friend, because Empathetic Listeners have a crucial strength that every single blogger and entrepreneur needs to learn to have.

What is it? Well, simply put… we listen. People love to come up to Empathetic Listeners and share 1) how they feel, 2) what they believe or think, 3) what they need or want, and 4) literally their entire life story.

Now, I could write a whole different blog about the importance of having boundaries with this strength, but for now, let’s focus on the positive. 🙂

This strength is actually really important when it comes to blogging for your business because it equips you to find out what your target reader (or target client) wants, needs, feels, and believes.

And if you’ve read any of my other blogs, you know I’m a die-hard proponent of writing for your audience. The only way you can possibly do this is by listening to them.

Only by listening can you learn to use the words your target readers use to describe their pain points (the problem you can solve for them) and their goals (the solution you can help them achieve).

When people hear you using their language to talk about the same feelings or experiences they have, it builds trust. That trust is a core ingredient in growing your business and making sales.

Take These Personality Strengths and Make Them Your Own!

So, friend, did you see yourself in any of these strength archetypes?

Maybe you saw a little of yourself in a few of them. Or maybe you didn’t really identify with any of them. That’s OK too.

What I want you to do now is create your own, unique strength archetype. List your strengths and how you can leverage them to help build your blog—and your business.

If you liked this blog, make sure you share it on your social media! (See that colorful little bar on the side of your screen with all the social icons? Just click one of those and spread the love!)

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Blogging
Is This Common Blogging Mistake Sabotaging Your Business?
- June 23, 2020
- 0 comments
- by Jenny Rose Spaudo
Do you have a blog that’s not doing much for you? Well, chances are, you’re falling for a common blogging mistake that’s sabotaging you and your brand.
When I tell you what the mistake is, you’re going to furrow your brows at me and say, “What are you even talking about? I don’t do that!”
Well, maybe. Or maybe you do. But first, let me tell you what it is.
You’re treating your blog like a hobby.
Maybe you feel like you don’t do this. But… what if you do? And I’ve done this too, so don’t feel bad! It’s easy to slip into this mindset every so often.
Here are some symptoms that you’re treating your business like a hobby…
- You only write what you’re passionate about.
- You’re blogging only when you feel inspired.
- You blog inconsistently (This one is huge!)
- Your blogs aren’t resonating with your audience.
- Your blogs aren’t converting readers into subscribers.
I’ve said this a million times, but I’ll say it again: Blogging for your business is nothing like blogging for fun.
Now, don’t misunderstand me. I didn’t say “Blogging for your business isn’t fun.” I said it’s not the same as blogging for fun.
Blogging for fun means blogging about whatever you feel like—whenever you feel like it.
Why Is This a Blogging Mistake?
It’s a mistake because treating your business blog like a hobby undermines the core strength of a blog: consistency.
List-building guru Amy Porterfield says that consistency is what sets apart the entrepreneurs who are here to stay—and those who are simply a flash in the pan.
I have a feeling you and I are the type of entrepreneur who does not want to be simply a flash in the pan.
But consistency isn’t really the fun part of blogging. It’s not flashy or attractive. It’s… kind of boring sometimes.
Consistency means you blog even when you don’t feel like it, even when you don’t feel “inspired.”
That doesn’t sound very “fun,” but it does sound like a recipe for success!
The other reason treating your blog like a hobby actually sabotages your efforts is that it tricks you into writing about things that don’t actually move your business forward.
In other words, you’re blogging about whatever seems interesting to you instead of blogging according to a set strategy that you know will fuel your business with quality leads.
At best, this confuses people who come to your blog because they’re not exactly sure what you’re all about.
At worst, it repels the very people who could have become your ideal clients!
3 Tips to Combat This Blogging Mistake
So now that we’ve talked about why hobby blogging for your business is counterproductive, let’s discuss some action-packed ways to fix the problem.
(Again, this doesn’t mean your business blog can’t be a total blast! It really can be… when you do it right.)
1. Come up with a strategy.
Do your blogs push your ideal clients closer to buying your offer? When people are finished reading your blog, is your offer on their mind? Does your blog help them see why they need what you’re selling?
If not, now is the time to get strategic. Come up with a plan to write about topics that exacerbate your ideal clients’ pain points surrounding your offer.
If you offer made-for-you healthy meal plans, a blog about exercising or vitamins isn’t necessarily going to make people see the need for your offer as much as a blog about the financial benefits of planning a week’s worth of meals will.
See what I mean?
In my 1:1 coaching sessions, I help clients walk through this to come up with a strategy that’s tailor-fit for them. But hopefully these tips and examples are enough to at least get you thinking in the right direction!
2. Batch your content.
The easiest way to get behind on your blogging is by waiting till the last minute to do it.
No joke.
When I first started my blog, I was at least a month ahead! Then, as life’s duties overtook my time, I started getting less and less ahead… to the point that I was writing them the day before they were supposed to go up.
That’s when I started missing a week here. A week there. A week over yonder.
Yikes.
That’s why I highly recommend batching your content. If that phrase is new to you, all it means is that you schedule a set time on your calendar when you write multiple blogs at the same time.
This is especially helpful because when it comes to writing, it can take a little while to get into the flow of it. But once you’re there—wow, the words keep coming!
Your goal is to get in that flow. And why not use that flow as an opportunity to whip out 2 or 3 blogs?
The key is scheduling that time on your calendar and keeping your commitment to yourself.
3. Stay connected to your readers.
Always remember that your business blog is about your readers more than it is about you.
Are you writing about things they care about? Problems they’re facing? Issues that keep them up at night?
Are you using the language they use to describe their problems?
And are you writing with a desire to bless them?
I hope your answers to all those questions is a resounding “YES!” But if not, I encourage you to pray about this and ask God how you can better use your blog to help your audience.
God has given you a unique and beautiful message that He wants you to share with this world. Maybe it’s in how you teach or in services you offer or in products you make. Your blog is the tool you can use to spread that message.
Whatever it is … I pray you allow God this week to use your blog as a way to build your business—and His kingdom. 🙂
And hopefully this article gave you fresh ideas for fixing that common blogging mistake!
By the way… have we connected yet on Pinterest? If not, you can follow me here. And if today’s blog helped you in any way, please share it on your social media!

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Blogging
Why a Business Blog Is the Best Way to Grow Your Brand in 2020
- June 17, 2020
- 2 Comments
- by Jenny Rose Spaudo
Has the pandemic left you scratching your head, wondering how to effectively grow your business right now? Well then, let this sink in today: A business blog is still one of the cheapest, safest and most effective ways to promote your brand in 2020.

As this pandemic continues to wreak havoc on people’s health and the economy, many of us are looking for ways to save money and time. We know we still need to keep promoting our businesses to draw in fresh leads, but who can afford expensive ads right now?

We’re looking for cheaper ways to organically grow our businesses that don’t consume a ton of our precious time. (Because don’t let anyone tell you differently—your time is valuable.)

This is where blogging enters the picture. You may not feel like you’re a naturally gifted writer. Or you may think you truly don’t have the time. But I’m telling you: You don’t have the time not to blog.

Here’s why I’m so convinced blogging is one of the best ways to build your business right now:

A Business Blog Doesn’t Cost a Ton of Money to Get Started

Starting a blog costs $0 if you already have a website. After all, your website theme probably already has an option for you to host a blog. You just have to use it.

And on top of that, many plugins that you need for a blog (SEO, social media sharing, etc.) are completely free.

Now, if you don’t have a website, I do recommend you build one. (And no, you don’t have to be a professional coder or a tech genius to build a website.) Nowadays, you can easily set up a website and download a theme you like.

Getting your website up and running can cost you as little as $3.95 a month when you sign up for Bluehost. When you purchase Bluehost, you also get a free domain name for a year (that’s the URL people type in to go to your website) and a free SSL certificate (which tells people your site is safe to use).

Important Note: The link above is an affiliate link. That means if you click on it and end up purchasing Bluehost for your website, I receive a small commission at no extra cost to you. And just so you know, I only promote products I use and love. 🙂

If you don’t have a website and you really can’t start one right now, you can still “blog” on your social media with long-form posts. But I do highly recommend blogging on your own website. For starters, it looks much more professional.

And the other reasons? Well…

It’s Safer to Blog on ‘Your Own Property’

Here’s the ugly truth, my friend: You don’t own social media.

That means that when you make any social medium your blog’s home and post all of your messaging and promotion there, you are at the mercy of that platform.

Just yesterday, a fellow online entrepreneur shared his horror story of how Facebook shut down all his promotion for his online course. They deleted every one of his prior posts and blocked him from posting for at least 21 days. He said he felt “gutted” because he had put all of his course promotion on social media.

Chances are, this fellow business owner somehow broke Facebook’s promotional rules. But he’s not the only one who has accidentally done so. Social media platforms often have strict rules you need to follow when it comes to posting content for your business, and it’s easier to break them than you think.

The lesson here is clear.

You don’t own social media, but you do own your website. When you blog on your own website, you face far less danger of your hard work being deleted or shut down.

Plus, when you blog on your website, it’s like inviting your readers into your home. When someone reads your blog on your own site, it lets them see a clearer picture of who you are and what you do. In some ways, it fosters a deeper connection between you and them.

The last reason I highly suggest you use your own website to host your blog is that it gives you way more opportunities to lead readers into your sales funnel as you promote your lead magnet on your site.

Blogging Lets Readers Consume Your Content at Their Own Pace

People often don’t have time to listen to an entire podcast or watch an entire video, especially now during the pandemic. Studies show that during COVID-19, time watching TV and on social media is up. Meanwhile, though, some studies suggest that podcast listenership dipped after the coronavirus struck.

With people spending more time on their phones and computers, they have more time at least to skim your blog post. If what they see fascinates them, they can save it and go back to it later.

Or if they have more time on their hands, they can binge-read your blog to easily find the info they’re looking for.

A Business Blog Gives Better Opportunity for SEO and Backlinks

This is a huge reason why I love blogs.

With blogs, you can optimize for SEO, link to credible resources and link to other pages on your site.

Podcasts can’t really give you that same opportunity unless you create show notes and transcripts. That’s totally doable, but it does take a lot more work. With blogging, you do all that in one fell swoop.

Blogs Are Easier to Promote on Social Media

When you post a blog link on Facebook or LinkedIn, all the reader has to do is click the photo and it takes them directly to your post.

Here’s an example of that:

See how the photo in that FB post is clickable?

You can’t do that with a podcast because a podcast link doesn’t have a featured image. (Unless you’re hosting the podcast on a blog, which is something I recommend!) So when you post a podcast link, it shows up like a normal, ugly link within the Facebook caption.

Yuck.

What most podcasters end up doing when promoting their episodes is they put the ugly link in their caption. Or they have to direct people to listen on iTunes or GooglePlay. Then they upload a separate photo to attract attention.

There are two things that make this difficult for an audience.

1. This adds an additional step for potential listeners.

They have to either scroll through your caption to click the link, or they have to leave Facebook and find the podcast in iTunes or GooglePlay. You lose potential listeners in that process.

2. People love clicking photos.

People are far more inclined to click the picture than they are to click the link within the caption.

Believe me.

When I was online news director at a Christian magazine, I actually tested this. Facebook was malfunctioning one day and not loading the clickable pictures for articles. So I put the link in the caption and uploaded the photo separately for our articles that day.

Traffic suffered. Badly.

My scrappy substitution posts were better than not posting at all. But the dip in traffic until Facebook fixed the bug in its system was pretty noticeable.

A Business Blog Makes It Much Easier for Your Audience to Take Action

Every content creator knows that they should end their message with a call to action (CTA). Something that tells the listener/viewer/reader what to do next.

With podcasts, or even sometimes videos, you have to explain to the viewer/listener what to do and where to go. For example, on a podcast, the host may say: “Hey, please rate and review my podcast! Go to iTunes or GooglePlay and click the ‘Review’ button.”

Again, the host is asking the listener to do an extra step. Far fewer will actually follow through and go the extra mile to rate and review the podcast.

With a blog, though, you can provide a clickable link that directly sends your readers where you want them to go. Hyperlinking those CTAs makes the process so much simpler.

For example, if I tell you, “Hey, go to Facebook and like and follow my page! My handle is @JennyRoseSpaudo,” you are far less likely to actually do what I’m asking.

But if I say, “Hey, would you take just 2 seconds to go like and follow my Facebook page?” All you have to do is click twice to follow through with what I’m asking. So much simpler.

I’m Not a Podcast Hater, I Promise

My goal with this article is in no way to hate on podcasts. Podcasting can be a great way to organically grow your business, and if you have the time and resources to do it, I highly recommend it!

But during this pandemic, when time and money are in short supply, blogging is certainly the ideal way to go for many small-business owners.

You have a lot of things to do for your business—like make money and serve people. So for those who are just starting out or are trying to tighten their money belts, all I have to say to you is: start blogging.

Do you want to start a blog to promote your business? Grab my free roadmap to receive the clarity you need to get started the right way. Just sign up below to get started!

And, P.S., if you’re already blogging and want to make sure your blog is optimized for your business, this roadmap will still be super helpful for you.

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Social Media
Optimize Your Instagram Profile With 4 Easy Tips
- June 9, 2020
- 0 comments
- by Jenny Rose Spaudo
If you’re a beginner when it comes to content marketing, you should know that Instagram can be your best friend—if you optimize your profile. And if you want to optimize your Instagram profile, there are four tips you need to follow.
I could regale you with tons of reasons why Instagram is financially worth your time. In fact, one of my favorite clients wanted to hire me when I first started my business because they found me on Instagram.
I could also tell you why it’s the perfect platform if you feel you’re not a naturally gifted writer.
And while we’re at it, it’s worth noting that Instagram surpassed 1 billion monthly users in 2018—and it just keeps growing.
But as Instagram grows, it makes it harder for you to grow an engaged following, especially when you’re just starting out. So what can you do to stand out from the crowd?
Well, first of all, you have to make sure you’re optimizing your Instagram profile. Here’s where to start:
1. Ask Yourself What’s Working and What’s Not
OK, I’m going to ask you to do a little homework right now. First, open up your Instagram app. (If you have a business profile, click “Insights” to find the answers to these questions more quickly.) With your app open, I want you to ask yourself the following:
What posts have the most comments?
Which photos or videos have the most likes?
Which ones have the most saves? (Keep in mind that saves aren’t super common, so if this number is really low, don’t sweat it.)
What posts have the most actions taken on them? (Clicks to the link in your bio, saves, etc.)
Did you find those posts? Great. Now, get out a pen and some paper and write down the answers to these questions.
What kinds of photos got the most likes?
Which kinds of captions elicited the most comments?
What kinds of calls-to-action got people to actually follow through?
Did you write them down? Awesome. Understanding what’s working for you is vital not only to increasing your momentum, but also figuring out what isn’t working for you and what you shouldn’t waste your time on.
2. Check Your Bio on Your Instagram Profile
A lot of us aren’t utilizing our bios the way we could be—or the way we should be.
This is a huge mistake because your Insta bio is the first thing people look at when they check out your page to see if they should follow you or not.
You have 150 characters to convince people to follow you.
Your bio is not the place to be cryptic or confusing. You can still infuse your personality into it, but make sure it is clear, concise and captivating.
Your bio should immediately tell people what benefit you offer them, who you are, and what step to take next.
Here’s an example of mine:
3. Look at Your Instagram Profile Feed
As you analyze your feed from an outsider’s perspective, ask yourself questions like: “If I were my ideal client, would I be attracted to my feed?” “Are my posts pleasing to look at?” “Is there variety in the kinds of posts I do?”
Now, before you go into a full-on panic attack, hear me out. Your photos don’t have to look like a model’s for you to have an effective profile.
Not all your photos have to look professionally done.
You. Do. Not. Have. To. Be. Perfect.
But you do need to have a profile that entices people to look deeper. That means:
- At least some of, and ideally most of, your photos should be high quality. You can take good-quality photos with an iPhone, so don’t freak out if you don’t have a nice camera. (I have an Android, but I steal my husband’s iPhone all the time. We’re one flesh, so it’s OK.)
- Add variety to your photos. Don’t make all your photos of your product or of you. Take photos of things that are relevant to your niche and what you offer. Give your audience a rounded-out vision of you and what you do.
- Use a variety of posts. Make sure that not all of your posts are photos. Sprinkle in some videos, some images with text, etc.
4. Take a Peek at Your Captions
Make sure the first line of your caption entices people to read more. People won’t read the rest of your caption until you’ve convinced them within the first few words that it will be worth their time.
Then, make sure your comment has some sort of call to action. It can be a call to comment below, or a call to save the post, or a call to click on the link in your bio.
Be strategic about this. If you want to create a post simply to generate more engagement with your audience, then post an eye-catching photo with a comment that stirs up conversation. End your caption with a specific call to “Comment below with … (whatever you want them to share).”
These tips are by no means comprehensive, but they are fantastic ways to get started with optimizing your Instagram profile. If you want more tips and strategies for optimizing your content marketing strategy, book a coaching session with me today!
You can also follow me on Instagram for more free tips and strategies!

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Marketing
How to Create Compelling Content When You’re Not a Writer
- June 2, 2020
- 0 comments
- by Jenny Rose Spaudo
Whether or not you’re a natural writer, you can create compelling content on a consistent basis. Believe me.
For some people, writing comes easily. I know writers who can whip out 3,000 eloquent words in a matter of hours. And in fact, some of us even process our thoughts better in writing than we do aloud.
While I can’t boast about being a fast writer, I can say that I do process my thoughts more easily by writing them down. But I know a lot of people who simply don’t process information that way. That’s not their preferred method of communication.
And that is 100% okay.
Compelling Content Isn’t Just for Writers
Some people communicate better with their voice. They process information and express their ideas much better when they’re talking than when they’re writing.
Maybe that’s you. Perhaps you feel much more comfortable speaking on a stage or chatting on a video than you do sitting in front of a blank Word doc.
If that’s you, please don’t feel like content marketing isn’t for you. That’s simply not true. You don’t have to be a natural writer to create compelling content that grabs people’s attention.
You don’t have to slave away in front of your computer, laboring out barely 100 words per hour and then realizing they’re not even that good anyway.
In fact, for natural speakers, content marketing can take on a fresh look and garner greater engagement—if you leverage your skills properly. And with all the tech available nowadays, it’s easier than ever for a natural speaker to content market their business.
In this blog post, I’m going to walk you through how non-writers can create a compelling content marketing strategy.
Let’s get started, shall we?
Focus on Your Strengths, Not Your Weaknesses
If your gift isn’t writing, it’s probably not the best use of your time to focus on improving your writing.
My strength, for instance, is not in the visuals. I’m not a designer. I don’t have a natural eye for what looks good in photos and social media art.
So I’m not going to spend the majority of my time trying to improve my design skills. I’m going to find a shortcut for design (yay templates) and spend most of my time working on what I’m already good at: writing.
While I do believe we should all work on our blind spots, many thought leaders have pointed out that we’re much more effective when we spend the majority of our time building on the strengths we already have.
Several studies have shown there are numerous benefits to working more with your strengths than with your weaknesses.
Some of those benefits include:
- Greater happiness/satisfaction
- Less stress
- A feeling of being healthier and having more energy
- More confidence
- Faster growth and development
- Greater creativity
Think about it: How much more effective would your content marketing be if you let your strengths drive your content, not your weaknesses?
Your content would be better quality since you’d be using skills you’re best at. I would also say that you would feel more comfortable, which would make you more relatable and approachable—another factor in driving engagement and trust.
Another reason to use your strengths to help you generate content is that it makes it much easier to simply get your ideas out of your head.
For those who aren’t natural writers, it can be a very frustrating process to try to get ideas out of their brains and directly onto paper. It trips them up because there’s a step missing—processing the information.
Capture Your Compelling Content Ideas
If you’re more of a verbal processor, then suggestions like “carry a notepad around with you” aren’t the best advice when it comes to capturing your ideas.
Instead, I recommend downloading a voice recorder app on your phone. That way, whenever an idea strikes you, you can immediately verbalize that idea in a recording and go back to it later to flesh it out and pare it down.
The goal of recording your ideas is to later on turn them into written content (for social media, blogs, your website, etc.) as well as into videos or podcasts. More on that in a moment.
Recording your thoughts audibly also has another benefit—your vocabulary.
When writing compelling content, it’s important to use language that feels “real.” In other words, it’s important to write the way you talk. And what better way to know how to write like you talk than by actually talking through your ideas to begin with?
(Read more about how to make your blogs and social posts easier to read.)
When you listen to the recording of your idea later on, make sure to pay special attention to the words you use. You’ll find your writing much easier to understand, and much more captivating, if you speak your thoughts out loud first.
Focus on Video Content
To build off the benefits of verbally recording your ideas, the next best step to take is recording videos of yourself.
Not only does this play on your strength of speaking, but it also allows your audience to connect with you in a way that they can’t do through reading.
When people read your words, they connect with your ideas. But when they hear your words and see your face, they connect with your personality. That’s because, unlike with reading, viewers can see your facial expressions and hear your tone of voice.
One important note: This tactic isn’t for capturing your ideas. These videos are actually for posting on social media. For that reason, it may be helpful to you to first capture your ideas with the recording app. Then, after you’ve had a chance to get clear on your idea, record a video of yourself to post on social media.
The great thing about recording videos like this is that they don’t need to be fancy. It can simply be your face talking to your smartphone. Keep it simple. Make it relatable.
The other cool thing is that they don’t have to be long.
I’m not talking about an hour-long Facebook live session here. I’m talking about a one- to three-minute-long video where you share a thought or actionable idea.
It could be as simple as sharing one or two strategies that have helped you overcome a specific problem your audience struggles with. It could be addressing a mindset issue your audience has. Or it could be simply sharing a peek behind the curtain into your life so your audience can get to know the real you.
Don’t complicate this. Again, keep it simple. And make it relatable.
Hire Someone to Write Blogs for You
If you know you’re not a great writer but you do want to invest in your business by blogging… then hiring a blog writer can be a great move.
In many ways, hiring a blog writer is an investment because, yes, it does cost money. But when you hire an experienced blog writer, they can provide content that is:
1. Optimized for search engines
2. Well-written
3. Tailored to your core audience
And if you’re following my advice by creating video content, then you already have information your writer can use to turn into blogs!
Need More Help Crafting Your Compelling Content Strategy?
If you’re not a natural writer, you can still create content that expands your reach and builds a deeper connection with your audience. It’s all about how you do it.
If you want specialized help to craft a content strategy that works for you, let’s set up a free coaching call!
I’d love to brainstorm ideas with you and help you figure out the best plan for creating content while using your strengths. Email me at jennyrosespaudo@gmail.com and get your content strategy started today!

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