Are you missing out on serious blog growth because you’re not utilizing your unique personality strengths?
There are timeless marketing and copywriting principles every single blogger needs to use to grow their blog—to be sure. Writing for “the one,” using calls-to-action, promoting a lead magnet on your blog … these are all best practices you should follow. They don’t vary from person to person.
But I also believe one of the all-time best ways to grow your blog is by leveraging your personality strengths.
Here’s what I mean by that:
Most personality tests use classifications of some sort to group us. Think of introversion vs. extroversion, abstract-oriented vs. sensory-oriented, logic-based thinking vs. feelings-based thinking and so on.
But every single personality test or metric has two things it reveals: strengths and weaknesses.
Always.
Studies show that you will grow far more (and feel overall more satisfied) by focusing on honing your strengths than you will by simply trying to improve your weaknesses. Just a fact for you there…
So how do you use your personality strengths to boost your blog?
I’m so glad you asked! It starts by recognizing what your strengths are.
I’m going to guess that a lot of people have a hard time recognizing their strengths. (Unless one of your strengths is confidence… in which case, you likely already know them!)
I want you to look at this list of words and write down the ones you think describe you.
- Charming
- Smart
- Practical
- Creative
- Empathetic
- Strategic
- Systems-oriented
- Free-spirited
- Gentle
- Confident
- Loves to take charge
- Outgoing
- Quiet
- Passive
- Intuitive
- Logical
- Emotional
- Great with people
- Loves having multiple projects at once
- Great with numbers
- Go-with-the-flow
- Charismatic
- Laser-focused
- Talkative
- Action-taker
- Concise
- Diplomatic
- Deep thinker
Have you written down the words that describe you? Great!
Now, what I want you to do is refer to your list as I go through some key strengths that are helpful when building your blog.
You most likely won’t identify with every single one of these archetypes and that is totally OK. Your goal is not to be some “Renaissance blogger.” Your goal is to find out which of these strengths you naturally have so you can leverage them while building your blog!
Note: Please keep in mind that these strength archetypes are largely oversimplified. You may find that you identify with parts of a strength I describe but not all. That’s fine! Leverage what you’ve got, my friend!
The Charming Ideator
Words most often associated with this strength: Charming, Creative, Free-spirited, Intuitive, Emotional, Loves having multiple projects at once, Charismatic, Confident.
People who are Charming Ideators love coming up with new ideas. In fact, they can’t help but come up with new ideas.
It was probably a Charming Ideator who came up with the phrase “brainstorm.” How fitting!
If this is you, you’re probably the person a fellow entrepreneur calls when they need some fresh inspiration. By the time they get off the phone with you, they have a list of 25 new projects or topics they can pursue.
When it comes to blogging, Charming Ideators usually have no problem coming up with what to write about. This is a huge advantage because statistics show that the more regularly and consistently you blog, the faster your blog will grow!
According to a HubSpot research study, companies that blogged 16 times a month had 3.5 times more traffic than companies that blogged only four times a month or less.
Now, a word to the wise: This does not mean you have to publish 4 blogs every single week. Depending on your schedule, that might lead to burnout and inconsistency.
Because of that, I encourage Charming Ideators to harness their creative energy to batch their blogs.
When you get a million ideas for your writing, make sure you get them out of your head and onto a Word doc (or Google doc… whatever you use).
But don’t post them right away. Instead, schedule them out over the next several weeks. This will prevent you from posting four blogs in one week and then nothing for the next month or so.
Harness your personality strengths!
The Strategic Networker
Words most often associated with this strength: Charming, Practical, Strategic, Confident, Loves to take charge, Great with people, Charismatic, Talkative, Action-taker.
A Strategic Networker’s strength is exactly what you would expect it to be … networking!
Strategic Networkers love forging powerful relationships that are mutually beneficial, and they also love connecting their friends when they know they could help each other. Win-win!
This is such a fantastic strength to have because authentic networking is one of the best ways to grow your blog, especially when you’re first starting out.
Until you grow past a certain point, most of your traffic to your blog will come from people who have a relationship with you in some way. Whether they met you at a conference or a networking event or they connected with you in a Facebook group … knowing you is what drives them to care about what you’re writing and offering.
Not only that, but being able to make genuine, strategic connections is helpful when trying to cross-promote with other content creators in your niche.
Guest blogging and being a guest on someone’s podcast or video show are incredible ways to expand your audience and put your God-given message in front of new eyes and ears.
Remember: Leverage your personality strengths!
The Practical Systematician
Words most often associated with this strength: Smart, Practical, Strategic, Systems-oriented, Logical, Blunt, Great with numbers, Action-taker, Laser-focused, Concise.
If you tend to be a more practical person who drools over step-by-step instructions and how-to articles, you might have a little bit of the Practical Systematician in you, my friend.
One of the personality strengths of the Practical Systematician is that they’re great at breaking down complicated processes and turning them into step-by-step journeys that make sense.
This is a huge asset because when it comes to learning online, people tend to automatically look for how-to pieces. It’s just natural to us.
If I have a problem, I want to learn how to solve it. If I need to learn how to set up my TV, please give me detailed, clear instructions on how to do it… not a poem about how TVs make you feel.
When it comes to blogging for your business, it helps to provide instructive, clear-to-understand blogs about whatever it is you offer.
If you’re a health coach, consider writing step-by-step blogs about how to set up a healthy meal plan, how to eat foods that work with your metabolism, or how to work out safely after an injury.
This is how you use your personality strengths to your advantage!
The Empathetic Listener
Words most often associated with this strength: Empathetic, Intuitive, Gentle, Quiet, Passive, Emotional, Great with people, Go-with-the-flow, Diplomatic, Deep thinker
If you think you’re an Empathetic Listener, well then welcome to the club, my friend. It’s so good to meet you. 🙂
Those of us who have this strength tend not to see it as a strength. And really, it’s no wonder … a lot of our characteristics aren’t typically associated with entrepreneurship. But that’s OK, my friend, because Empathetic Listeners have a crucial strength that every single blogger and entrepreneur needs to learn to have.
What is it? Well, simply put… we listen. People love to come up to Empathetic Listeners and share 1) how they feel, 2) what they believe or think, 3) what they need or want, and 4) literally their entire life story.
Now, I could write a whole different blog about the importance of having boundaries with this strength, but for now, let’s focus on the positive. 🙂
This strength is actually really important when it comes to blogging for your business because it equips you to find out what your target reader (or target client) wants, needs, feels, and believes.
And if you’ve read any of my other blogs, you know I’m a die-hard proponent of writing for your audience. The only way you can possibly do this is by listening to them.
Only by listening can you learn to use the words your target readers use to describe their pain points (the problem you can solve for them) and their goals (the solution you can help them achieve).
When people hear you using their language to talk about the same feelings or experiences they have, it builds trust. That trust is a core ingredient in growing your business and making sales.
Take These Personality Strengths and Make Them Your Own!
So, friend, did you see yourself in any of these strength archetypes?
Maybe you saw a little of yourself in a few of them. Or maybe you didn’t really identify with any of them. That’s OK too.
What I want you to do now is create your own, unique strength archetype. List your strengths and how you can leverage them to help build your blog—and your business.
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Jenny Rose is a freelance copywriter and content marketer specializing in B2B marketing, real estate, and accounting. She's written for clients like AAA, Edward Jones, Flyhomes, Guild Education, and more. Her writing has also appeared in publications like Business Insider and GOBankingRates.
