Foray Business Group
Foray Business Group (FBG) helps small businesses grow through their accounting, bookkeeping, and advising services.
When FBG came to me, they had no blog or email marketing, and they hadn’t posted to social media in a while. And yet as a small business ready to scale, they knew they needed to up their content marketing game. Naturally, they were looking for someone who could help them increase their brand awareness with quality content.
And naturally, I was happy to be that someone.
When I took them on as a client, I started with a basic content marketing strategy that included:
- 4 blogs per month
- 4 emails per month
- 4 LinkedIn posts per month
- 5-7 posts per week on Facebook and Instagram
Some of the key strategies I implemented for FBG:
- Create a branded lead magnet to help grow FBG’s email marketing list and set up an automatic workflow to deliver that lead magnet.
- Write blogs that answer key questions FBG’s target market has.
- Create branded social media posts that engage target audience with tips, personality-driven photos, and news updates in business finance.
- Engaged on the social media platforms several times a week.
Social Media Samples
Blog Samples
More Blogs to Check Out…
What to Do Right Now to Avoid a Tax-Prep Nightmare in 2022
5 Ways to Know It’s Time to Outsource Your Bookkeeping
3 Savvy Strategies That Helped This Jiu Jitsu Gym Survive the Pandemic
Does My Business Need Its Own Bank Account?
Pros and Cons of Filing for an Extension on Your Taxes
5 Ways to Save Money and Time With Your Payment Processor
Money-Saving Tax Deductions Every New Entrepreneur Should Know
How This Local Print Is Giving Back to Local Businesses in a Big Way
Are You Getting Full Value Out of Your QuickBooks Account?
9 Signs of an Excellent Bookkeeper for Small Businesses
What to Do if You Missed the W-2 and 1099 Deadline
5 Tips for Clean and Simple Bookkeeping in 2021
It’s Tax Time! Simple Steps to File Your Taxes With No Stress
7 New Year’s Resolutions That Will Grow Your Business
How to Find the Right CPA for Your Business: 5 Questions to Ask
10 Critical Signs You Need to Hire a Bookkeeper
Mental Health at Work: 5 Ways to Reduce Stress
How to Monetize Your Expertise
What to Do When You Feel Guilty for Your Business Success
5 Steps to Prepare Your Business for the Holidays
How to Take Care of Your Mental Health During the Holidays
How to Pay Yourself as a Small Business Owner (And What Not to Do)
This Huge Bookkeeping Mistake Can Land You in Scary Legal Trouble
You Need a Vacation Too: 5 Tips for Taking Time Off as a Business Owner
Does Budgeting Confuse You? Try These 4 Easy Steps to Create a Budget for Your Small Business
Applying for PPP Loan Forgiveness? What You Need to Know First
7 Ways Your Business Can Give Back to the Community (Without Breaking the Bank)
Results
After only one month of implementing the content strategy, FBG started seeing some encouraging results and continues to do so.
Some of FBG’s key content wins:
- Their following on both Facebook and Instagram is increasing every week.
- Their email list is growing with a 22% average open rate.
- Their website traffic has increased by over 300%.
Like what you see? Let’s chat and see if we’re a good fit to work together!
