Scott Thomas, CEO of Stewardship Matters, helps Christian families save money, live well, and honor God with his personal finance advising.

Scott hired me as a freelance content marketing consultant and copywriter for Stewardship Matters to perform a website and social media audit for the business.

I offered some key suggestions (both short-term and long-term) to help the website better appeal to Stewardship Matter’s target audience and increase lead generation.

One of those suggestions was to start an email marketing funnel, which I was happy to create myself.

Email Marketing Setup

Scott already had a fantastic budgeting tool he could use as a lead magnet, so I focused primarily on creating/copywriting a landing page to incentivize signups for the free resource.

Here are some select screenshots of the landing page, but you can click here to see the whole thing.

To capture attention (and more leads!) on the Stewardship Matters website, I designed a lead magnet promo image that went near the top of the Home Page.

I made sure to design the image so that it matched the website’s and the company’s branding.

Lastly, I set up a welcome email to deliver the free tool, orient new subscribers, and set the new relationship up for success.

Blogs

I may not be a certified personal finance expert myself, but I know how to make complex topics simple. So I was happy to whip out 10 blogs for Stewardship Matters based on Scott’s expert tips in his robust YouTube library.

In each blog, I made sure to embed its corresponding video to encourage reader engagement and increase the time spent on the page.

Check out some sample blog posts below:

What to Do When a Loved One Is Terminally Ill

What Is a Charitable Gift Annuity and Is It Right for Me?

Save Money in Taxes by Bunching Your Deductions

Benefits of Using a Reinsured Charitable Gift Annuity Program

7 Timeless Truths About God’s Money

What Is a Donor-Advised Fund?

Kind Words From Stewardship Matters

I love writing blogs and marketing copy, so I was thrilled I could work on this project. Apparently, Scott was happy about it, too! Here’s what he had to say about my services for his business:

“Jenny Rose helped me see blind spots inside my digital assets and helped create both some quick fixes and some longer term adjustments to engage more directly with my targeted audience. I recommend her services and found her to be a joy to work with on these items.”

—Scott Thomas, CEO of Stewardship Matters

If you need a copywriter who understands content marketing and knows how to simplify tough topics, I’m your gal. Let’s chat about how I can help your business grow with compelling copy.