marketing Archives - Jenny Rose Spaudo - Freelance Copywriter and Content Marketer

marketing

Blogging
What 6 Months of Blogging for Other People Taught Me
- December 10, 2020
- 0 comments
- by Jenny Rose Spaudo
When I launched my copywriting business earlier this year, I wasn’t planning for a pandemic. (Let’s be real… who was?) Yet somehow, it’s all worked out and my business has been steadily growing. I give God credit for that!

Since then, I’ve been blessed to work with some great people, ministries, and businesses.

The last 6 months have taught me so much in terms of running my own business, helping clients grow their businesses, and driving traffic to various websites.

So I thought it was high time to share with you all what the last 6 months of blogging for other people has taught me.

Let’s start with the most obvious lesson:

Blogging Is Effective … if You Do It Right

I don’t have to rely on HubSpot’s data that businesses that focus on blogging are 13 times more likely to see a positive return on investment.

I’ve seen it for myself!

One of my clients saw a 300% increase in website traffic one month shortly after we launched their blog. Another client got some natural backlinks (great for SEO!) because of blogging.

This isn’t to toot my own horn. I say it to show you that blogging truly is effective—and not just for huge businesses that can afford to spend hundreds of thousands of dollars on content marketing.

It comes down to writing what your audience wants to read and then getting that content in front of them.

Blogging for other people, whether for big ministries or small businesses, has shown me this principle is true. But it’s only true if you do it right.

If you’re writing content your audience doesn’t care about, then guess what … they won’t read it. (Yep, learned that the hard way.)

And even if you get great traffic to your website, you won’t grow your email list if your lead magnet doesn’t speak to your audience’s felt need. (Also learned this the hard way.)

The best way to get your blogging recipe right is to test. Test everything—your blog topics, your lead magnet, your headlines, your photos … think of yourself as a blogging chef creating her own delectable dish. Keep tweaking until you get it right.

Every Brand’s Voice Is Unique

You’d be surprised how different one business’ voice is to the next. It entirely depends on the image the business wants to project and the people they’re trying to target.

For example, I have one client whose voice is extremely laid back. I’m talking tons of ellipses, all-capped words, emojis, etc. That’s her voice, and it speaks perfectly to her audience. They feel like she’s talking to them directly, and they trust her advice.

That style, though, would not fly with some of my other clients, who prefer to project more professionalism and less personality. This rings true for businesses that need to be taken more seriously and/or serve other businesses (B2B).

So how does this apply to you?

Well, it means you need to decide what your brand’s voice is. Is it more relaxed and fun? Then use more informal language in your blogs and maybe even add a few emojis.

Or is it more professional? Use proper grammar throughout your writing. I still recommend keeping the language conversational—that’s just the nature of online writing nowadays.

Whether Blogging for Other People or for Yourself, Don’t Forget the Data

When blogging for other people, it’s easy to fall into the mindset of simply wanting to make the client happy.

(All my fellow people-pleasers out there, raise your hands… I know I’m not alone.)

But one thing I’ve learned is that I can’t let my natural tendency to want to please people keep me from doing what’s best for the client.

After all, sometimes people don’t know what’s best for them. That’s why they hire someone!

It’s my job to look at the data (traffic, leads, engagement, etc.) and nudge my clients in the right direction.

As I choose to let the data drive my suggestions and writing decisions, the results are always better. What a surprise, right?

And better results ultimately mean happier clients.

When it comes to your own blog, this same principle holds true. It’s crucial you look at the data regularly to see what your audience is responding to, what platforms are working best, and what headlines are getting the most attention.

What are some other lessons you’ve learned in your blogging journey? Share in the comments below! I’d love to hear your thoughts. 🙂

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Sales
3 Keys to Writing Copy That Sells—Even if You’re a Total Beginner
- October 14, 2020
- 2 Comments
- by Jenny Rose Spaudo
“I just can’t write copy that sells—no matter how long or hard I try!”
Have you ever said this to yourself or another business owner?
I’m not judging you. I get it. When I first started writing copy to convert and sell, I was way intimidated by it. I looked at the blank screen of death and said, “Uhhh….”
Thirty minutes went by and that screen was STILL blank. I felt totally incapable of writing my own copy.
But I was totally wrong.
So if you feel right now like you can’t write copy that sells for your business, then I’m here to tell you that you’re wrong, too.
Every entrepreneur who believes that their offer can help people CAN write copy that sells. And no, it doesn’t have to sound annoyingly salesy!
But why is it so important to write copy that sells? Can’t you get away with just avoiding it altogether?
Sorry, my friend, but sales copy is the lifeblood of your business. And that’s not a bad thing! When done right, you can use your copy in emails, blogs, social media posts, ads, and more. Then all you have to do is sit back and watch that copy convert readers into clients!
If that sounds like something you want for your business, keep reading… because in today’s blog, I’m going to teach you the 3 keys to copy that sells:
1. Simplicity
2. Benefits
3. Call-to-action
Let’s get started!
1. Write Copy That Sells by Keeping It Simple
The job of your sales copy is to convince people to buy what you’re selling, right? Well, to do that, you have to make the copy as clear as possible.
People get lost in long, winding copy. They get confused when you go off on tangents or use words that are complex and hard to understand.
So don’t do that with your sales copy.
The best way to convince someone that they need your offer is by spelling it out for them in a way that’s clear as day.
Use language that’s conversational, as if you were speaking to your best friend. If it helps keep things simple, you can follow this 3-part formula when writing your copy:
1. Present the problem and how it makes your audience feel.
2. Introduce a solution to help them overcome that problem.
3. Tell them what to do next. (We’ll get more into this one in Key #3.)
2. Write Copy That’s Focused on Your Audience
Another huge mistake many entrepreneurs make when writing sales copy is that they make it all about them.
This is a huge no-no!
It’s one thing to tell your story as a way to get the audience to identify with you. In those cases, you’re telling your readers how you conquered the same problem they’re facing—and how they can do the same.
That’s 100% great.
What you shouldn’t do is prattle on about how great you are, what school you went to, and why your product or service is the greatest in all of human history. I don’t say this to be mean, but your readers don’t care about that. Not yet, at least.
What people really care about is how you can help them. That’s because, deep down, we all want to be the hero of our own stories.
So be careful not to make yourself the hero in your sales copy. Instead, show how your offer can make the reader the hero!
The best way to do this is by focusing on benefits. (Psst… Don’t confuse benefits with features. Features say what your offer is. Benefits say what the customer will gain from your offer.)
3. End With One Clear Call-to-Action
The strongest sales copy ends with a statement that clearly tells the reader what to do next. You want to draw attention to this call-to-action (CTA) as much as possible and make sure the language is eye-catching yet simple.
If you want people to click a link to buy, it’s a good idea to bold the hyperlinked text or create a button.
Avoid clunky language when writing your CTA. If your CTA is several lines long, you need to pare it down. Edit out unnecessary words, bland adjectives and adverbs, and anything else that distracts from the action you want people to take.
Take a look at these two CTAs:
Grow your savings account with my special couponing strategies that have helped countless families, are easy to do, and aren’t time consuming in any way!
Grow your savings account today with these easy couponing strategies!
In this case, the second CTA is stronger because it’s simple enough to make the action clear, but it still communicates a strong benefit.
Another powerful strategy is writing the CTA as though the customer is saying it (with excitement). Like this…
Yes, Give Me Money-Saving Couponing Strategies!
PRO TIP: If you’re a beginner at sales copy, don’t have more than one CTA in your content. By that, I mean don’t have “Click Here for Couponing Strategies” and “Click Here for Apple Pie Recipes” in the same copy. One clear offer will keep your readers focused on what you’re selling.
When It Comes to Copy That Sells, Test Everything
Obviously, there’s a lot more to sales copy than what I can share in this blog post. But these 3 keys are more than enough to help you start writing copy that sells and converts.
As you write, keep in mind that every audience is different. So stories, benefits, and CTAs that work for one person might not work for you. That’s OK! My advice… test everything. Write different copy and test it out.
And above all, keep writing!
Don’t have time to write your own sales copy? You can hire me to do it for you!
Schedule a free consultation with me here to get started.

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Marketing
5 Reasons Your Business Needs an Online Presence
- September 23, 2020
- 0 comments
- by Jenny Rose Spaudo
Tell me if this sounds familiar. You’ve been growing your business over the last few years, and it’s grown decently, but you feel stuck. So you try creating an online presence for your brand.
But after several months of content creation and promotion, you don’t see a lot of fruit for your hard work. Your numbers are nowhere near where you want them to be… so what’s the point?
When you hit a rut like that, it’s easy to get discouraged. In those moments, you probably have thoughts like these:
This is taking forever! Why am I spending so much time promoting my business on social media when no one even cares?
I’ll never be as popular on Instagram as [Insert Fellow Businessperson Here]. They have so many followers. I barely have a few hundred.
I… have… NO CLUE WHAT I’M DOING!
If you’ve ever caught yourself thinking those things, let me reassure you … you’re 100% normal!
So if cultivating an online presence can be so hard, why spend time doing it at all?
I’ll tell you why. In fact, in this article, I’ll give you 5 compelling reasons why your business needs an online presence.
Let me run through them briefly for you:
- Your customers are online.
- An online presence makes you look like a legitimate business.
- Your online presence works for you 24/7, not just during networking meetings.
- Online automation lets you nurture more potential clients at once.
- It opens your client base up beyond your geographical location.
Now let’s look at each of these reasons on a deeper level.
1. Your Online Presence Matters Because Your Customers Are Online
Your customers are online. And not just your future customers—I mean your current customers. They’re online looking for online solutions to their problem.
But don’t take my word for it. A 2019 study found that 81% of consumers do online research before making a purchase in a physical store. And 85% do online research before making an online purchase.
Modern customers want to look you up online before buying what you offer.
In our digital age, you can’t afford not to have an online presence. I don’t mean that to sound threatening or judgmental. It’s just how it is.
Think about it. When you need to purchase something, what do you do? Probably one of two things: Either you ask your friends where they get that product/service or you research it online.
If you run a small business, referrals are probably your strongest way of getting clients. But if you want to grow your small business beyond your friend group, you’re going to need to build an online presence.
2. An Online Presence Makes Your Business Look Legit
When people hear about your business and are considering purchasing, the first thing they do is look you up online. I promise.
I’ve done this more times than I can count. And if I can’t find the person online, it raises a red flag for me and makes me subconsciously question the quality of the business’ products or services.
Maybe it’s not fair for me to subconsciously jump to that conclusion. But I can tell you it’s because I grew up in an increasingly digital age. And I’m not the only one who thinks this way.
Your online presence represents the quality of your brand to the vast majority of your customers—now and in the future. For that reason alone, cultivating your online presence is worth the effort.
That means creating a website that’s clean, branded, and easy to navigate. It also means being active on at least one or two social media platforms. And lastly, it means growing and nurturing your audience via email.
3. Your Online Presence Works for You 24/7
Unlike networking and referrals, your online marketing works for you at all times, night and day.
Once you put content up online, it stays there for people to find it. I’ve had clients who have found my blogs months after I posted them and, as a result, loved my work and wanted to hire me.
Now, granted, social media does require some engagement. But even with social media, you can schedule posts out in advance and then take about 15 minutes a day or so to engage with people who liked or commented on your posts.
There are definitely ways to save time with your online marketing!
4. Online Marketing Allows You to Nurture Many Clients at Once
It’s true, there’s nothing like face-to-face meetings or personal follow-up emails to convince a client to work with you.
But with online marketing, you can nurture many clients at once. Not just 20, but dozens, hundreds—thousands, even.
That’s the power of automation! Scheduling social media posts, blog posts, emails, and so on leverages your limited time to reach far more people than you could with personal phone calls and networking meetings.
5. Your Online Platform Opens Up Your Client Base
Cultivating a strong online presence allows you to connect with potential clients all over the country and the world, not just in your local community.
I work out of my home in Central Florida, but my entire business is online. As a result, only about 25% of my clients are in Florida. The rest are all around the U.S.! Oddly enough, about 50% of my clients are in California. I’m not exactly sure why that worked out that way…
But the main point is that when you have an online presence, it opens you up to clients beyond your geographical location. And as you know, more customers means more revenue.
Start Cultivating Your Online Presence Today
I hope I’ve convinced you of the value of creating a strong online presence for your business.
If you haven’t started building your online platform yet, I highly encourage you to start—today. Don’t wait any longer. Build that website. Create those social media posts. Write those blogs. Send those emails. You owe it to your business!
Here’s a free e-book all about how to get started with building your online presence through blogging, social media, and email marketing. I think you’ll find it helpful!
And if you’ve been trying to build your online presence and are totally frustrated with the results so far, I’d be happy to chat with you about what might be holding you back.
Schedule a free clarity call with me to see how I can help you build the online presence your business deserves. No more confusion—just clarity and growth!
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Social Media
Tips to Optimize Your LinkedIn Profile and Get More Clients
- September 17, 2020
- 0 comments
- by Jenny Rose Spaudo
Your LinkedIn profile may be the single most important factor in whether or not you’re attracting leads on LinkedIn.
Last week, I shared how LinkedIn is by far the best way I’ve gotten clients. I gave you a peek behind the curtain at the 4 best practices that help me grow my blog traffic and brand awareness on LinkedIn.
You may remember I showed you how to increase your connections, how often you should post, how to publish LinkedIn articles, and how to expand your posts’ reach. (Click here to read that post.)
Pretty good stuff, I’ve got to say!
But even if you follow all 4 of those best practices to a T, you still won’t see the traction you want unless you optimize your LinkedIn profile.
The reason why is pretty simple. When people come across your content on their LinkedIn feed and are intrigued, the very next thing they do is click on your name to view your LinkedIn profile.
The content they find on there determines whether or not they reach out to you, browse your blog, or sign up for your lead magnet.
So you’ve got to make your LinkedIn profile as enticing as possible!
The problem is that many entrepreneurs don’t know how to optimize their LinkedIn profile. So they stuff their About section with distracting details and write a headline that sounds unique but doesn’t really communicate how they help.
Not a great way to start.
What You’ll Learn About Your LinkedIn Profile
In this article, I’m walking you through how to optimize your LinkedIn profile so you can garner as many leads as possible. I’ll teach you best practices for your:
- Headline
- Profile picture
- Cover image
- Contact info
- About section
- Featured section
- Business listing
- And more
Are you excited to get more leads? Let’s dive in!
Your Headline Is the Most Important Aspect of Your LinkedIn Profile
Hands down, this is what you should focus on first when optimizing your LinkedIn profile. Your headline is the title that appears right under your name:
Your name and your headline are what people see when they come across your post in their feed. If your headline is compelling enough, it will get them to click.
So what makes a compelling headline?
Some say to be as unique as possible. But in my experience, this can quickly devolve into simply confusing people. For instance…
“Brand-Focused Growth Hacker for Purpose-Driven Adventurers | Empowering people to change their lives.”
I’m sorry… I still don’t understand what you do or how you can help. Let’s try that again with plain language.
“Marketing Consultant for Christian Entrepreneurs | Helping you grow your business with proven strategies.”
Simple yet effective. After seeing a headline like that, Christian entrepreneurs who need help with their marketing will want to know more.
Some final tips:
- Use plain language
- Use keywords that your ideal client is searching for
- Show immediately how you can help
Update Your Profile Picture
Make sure your profile picture is clear and on brand. I recommend choosing a more professional photo than you would for Facebook or Instagram. This is because most people on LinkedIn are professionals, and when they’re using the platform, they’re thinking with a business mindset.
When choosing a profile picture, also consider your brand colors. It’s a good idea to incorporate your brand colors into both your profile picture and your cover image so that they look good together.
Your Cover Image Should Match Your Branding
Speaking of your cover image, do you even have one? Many people don’t! For a while, I didn’t even know how to change my cover image. I thought the blue placeholder was all that was available.
So wrong. This is simply one example of how tech-challenged I can be!
To change your cover image, just click on the pencil icon on the cover image. Upload a photo that’s 1400 x 425 pixels. You can easily create a compelling cover image in Canva.
Notice how I designed my cover image to match my overall branding (and matched it to my profile pic).
Your Contact Info on Your LinkedIn Profile
Make sure your contact info is filled out with at least your business email and business website. If you have other applicable social media to add there, go ahead and include those as well.
I can’t tell you how many times I’ve wanted to check out someone’s website but couldn’t find it anywhere on their LinkedIn profile!
What to Do With Your About Section
All right… this is the section most people have major questions about. The About section can be a little intimidating for people because they know what a big deal it is.
Your About section is basically your LinkedIn elevator pitch/warm welcome.
Above all else, I recommend that you open your About section with how you help your ideal clients.
Beyond that client-focused opening, you truly do have some creative flexibility here! Here are some ways to get your creative juices flowing:
- Showcase some of your top products or services.
- Share about the values that drive your business. Perhaps what inspired you to start your business in the first place.
- Add a short and sweet testimonial from one of your star clients.
- Talk about how your blog helps your readers.
- End with a strong call to action. What’s the next step you want them to take?
To see how I did my About section, check out my LinkedIn profile.
Feature Your Lead Magnet or Best Content
If you have a lead magnet to get people to sign up for your email list, your Featured section is the perfect place to highlight it!
Pro Tip: Create a landing page for your lead magnet and use a promotional image as the page’s featured image. That way, when you add the link to your lead magnet’s landing page to the Featured section, it will automatically show the promotional image.
Here’s an example of how I did it:
Don’t see a Featured section on your profile? Simply add that section by clicking “Add profile section” at the top of your profile page.
Optimize Your Business Listing Under the Experience Section
Make sure your business is the latest job visible under your Experience section. Use the description of your job to show people once again how you can help your ideal client.
You can also highlight your lead magnet again by adding your landing page’s link in the job description. (The more times you can promote your lead magnet, the better!)
Add Relevant Info to Your LinkedIn Profile
As long as you have these key points in place, you’re good to go!
But perhaps you want to season your LinkedIn profile with more compelling content. If so, consider adding any of the following that are relevant to you:
- Education
- Certifications relevant to your business
- Awards
- Volunteer positions that have grown your expertise
- Leadership positions in other organizations/chambers/clubs
Are you ready to start optimizing your LinkedIn profile and generate more leads? Make it easier on yourself and use this blog as a reference as you go through your profile piece by piece.
Still need some more help with optimizing your LinkedIn profile? I’d be happy to coach you through how to turn your profile into a lead-generation machine! Set up a free clarity call with me to get started.
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Social Media
How to Use LinkedIn to Promote Your Business Blog
- September 9, 2020
- 2 Comments
- by Jenny Rose Spaudo
Wondering how to use LinkedIn to promote your blog and grow your brand?
Great, because it’s actually not that hard!
LinkedIn may be one of the best social media platforms for you if your ideal client is in business in any way.
Although I’m less active on LinkedIn than I am on Facebook or Instagram, LinkedIn has still been my greatest source for getting clients.
This is likely because people on other social media platforms are simply browsing for fun. Many times, they’re not expecting (or even wanting) an interruption from you talking about your blog or services. But when people are on LinkedIn, they’re already thinking with a business mindset. This gives your business blog a huge advantage on that platform.
As of this writing, around half my clients have found me because of my activity on LinkedIn. And the best part is … this is all the result of inbound marketing. I haven’t had to sell to a single person! As a 9 on the Enneagram, I can’t even explain to you how happy it makes me to not aggressively sell. Seriously.
LinkedIn has also been a great place for me to grow my email list and increase my blog traffic. So… you’ll have to excuse my enthusiasm because I’m just a little bit obsessed with LinkedIn right now.
But the real question here is: Is LinkedIn the right fit for you? Let’s find out.
How to Know LinkedIn Is the Right Fit for Your Blog
Before you commit to learning how to use LinkedIn to promote your blog, you need to find out if your audience is even on there.
LinkedIn is likely a good fit for you if your primary audience includes:
- Businessmen and businesswomen
- Entrepreneurs and small-business owners
- People looking for a job
- People wanting to quit their job and start their own money-making venture
Keep in mind that your offer should be—in most cases—something that helps them in their professional goals.
How to Use LinkedIn to Promote Your Articles and Grow Your Brand
Now that you’ve determined that LinkedIn is a great fit for your business, let’s dive into how to use LinkedIn to grow your brand and your blog.
1. Grow Your LinkedIn Connections
The first step to promoting your blog is actually growing your following. This doesn’t mean you can’t post your blogs on LinkedIn until you have a certain number of followers. But if you have fewer than 500 connections, I would recommend focusing your energy on building genuine connections.
Focus on connecting with people who are your ideal client or who are in the same/similar field as you.
Start by reaching out to connect with 5 people every other day. (I’ve heard people say you should do it every day, but hey, we have lives, right?)
Huge tip for how to use LinkedIn to make connections: Make sure to send a personalized message with each connection request.
This doesn’t have to be long and fancy. Just be sure to use their first name, indicate the connecting link that caused you to reach out to them (friend, school, or former job you have in common), and be friendly.
Here’s an example:
Hi, Tracy. I’m Jenny Rose, a Christian content marketing coach and fellow Stetson grad. (Go Hatters!) I saw you’re connected with my good friend [Insert Friend Here]. I’d love to connect on LinkedIn. Have a great day!
Practical ways to find connections:
- Go to your alma mater’s page and look for fellow alumni.
Some colleges’ LinkedIn pages have settings for you to search based on geographical location, study major, or current job title. Take advantage of these to find your ideal client.
- Look at your friends’ connections.
- When a new person says yes to your connection request, look at their connections.
- Use LinkedIn’s search tool to find your ideal client or fellow business owners in your field.
If you have a free account on LinkedIn, you have a limited amount of monthly searches. You can only find results for 1,000 profiles or 100 pages. So make them count!
If you upgrade to a premium LinkedIn account, you get access to unlimited search results.
2. Post Several Times a Week
Like all social media platforms, you can’t just post once in a blue moon and expect a great return. A huge part of how to use LinkedIn is simply being active on the platform. (That includes posting and liking/commenting on other people’s posts.)
The more active you are on LinkedIn, the more your connections see you and your content.
Not all these posts have to be links to your blog. Be sure to also post content that builds relationships or offers free value without having to click away to get it.
In fact, some claim that LinkedIn’s algorithm disfavors posts with links in them.
The other alternative is putting the link in the comments instead of the post itself. Agorapulse ran a test to see how posts with links in the comments compared to posts with links in the post itself. They found that views (or impressions) were higher for posts with links in comments, indicating that LinkedIn’s algorithm shared those posts more liberally. But those same posts also had fewer comments and likes.
The fewer comments and likes could be from the fact that when you share a link in the post itself, a picture pops up that’s clickable. Like this:
When the link is in the comments, though, there’s no compelling photo or headline to attract attention.
However you choose to post your blog links on LinkedIn, just make sure to do it regularly! I recommend at least 2 to 3 posts per week, with at least 1 of them being a link to your blog.
But blog links aren’t the only aspect of knowing how to use LinkedIn.
3. Publish LinkedIn Articles
I’ve seen many people who have had great success republishing their blogs as LinkedIn articles. (I haven’t had as much success with LinkedIn articles as I have with simply promoting my blog, but this could be because I’m still growing my following on the platform.)
To do this, just click “Write Article” in the lower right-hand corner. Then simply copy-paste your blog into the appropriate fields.
A few recommendations if you choose to do this:
- Wait at least 2 weeks before republishing your articles.
You want to make sure your blog on your own website has a chance to rise in the ranks on Google before adding the same copy on another platform.
- Rewrite the headline.
It doesn’t have to be vastly different, but it should be different enough that people scrolling through Google’s search results won’t be confused by identical headlines.
- When you publish your post, tag a connection you think would get a lot out of it or who you interviewed for the piece.
4. Tag People and Add Hashtags to Your LinkedIn Posts
If you want to know how to use LinkedIn to promote your blog, tagging and hashtags are a great place to start. This way, it’s easier to get your content in front of more eyes.
But don’t tag just anyone. Make sure it’s someone who would get a lot of out of the content, someone you wrote about in the article, or someone you interviewed for the piece.
When adding hashtags, don’t pull an Instagram and add 30. Just don’t. LinkedIn, like Facebook, does just fine with simply 1 or 2 general hashtags that people follow.
To get a feel for how I use LinkedIn to promote my blog, feel free to connect with me. Just click here and send me a connection request!
Pssst! Did you know I wrote an e-book that’s chock-full of valuable tips and tricks to grow your blog?
Click here to grab your Ultimate Business Blogging Bundle. You not only get the e-book when you sign up, but you also get 3 Bonus Resources:
- List of 18+ time-saving blogging tools
- List of ready-to-use hashtags
- List of creative blogging prompts
Get your Blogging Bundle today!

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Blogging
These Tools for Blogging Can Save You 10+ Hours Each Week
- September 2, 2020
- 0 comments
- by Jenny Rose Spaudo
Blogging, when done with excellence, can take dozens of hours of your week. That’s a lot of time you could be spending getting new customers or, better yet, spending time with family. Thankfully, the right tools for blogging can cut your time in half—or more.
Most of these tools are 100% free. A few do cost money, but I’ll be sure to let you know which those are. Also, please note that I’m an affiliate for some of the tools that cost money. (Again, I’ll let you know which those are for the sake of transparency.) As a business owner, I only promote tools I love, so enjoy!
Tools for Blogging: The Writing Process
Grammarly for Editing
If grammar isn’t really your thing, that’s OK. Grammarly, even with its free version, is pretty good at catching basic mistakes. That includes things like spelling, incorrect verb tense, etc.
It won’t catch more complex errors, though. So if you are concerned about your writing, consider hiring a writer or a copy editor.
Hemingway Editor
The Hemingway Editor tool is pretty cool because it doesn’t just focus on the grammar of your article. It also helps you catch clunky sentences, passive voice, and any monotony in your cadence. In other words, it helps write the kind of content people online want to read.
Tools for Blog SEO
Are you trying to research SEO on your own and going over your blog again and again to make sure it’s optimized for search engines? If so, you know how it can suck hours of your precious time.
These tools can help you out, especially if you’re an SEO beginner!
Yoast SEO
If you have a WordPress site, the Yoast SEO plugin can help you optimize every single blog post. Plus, it’s just super satisfying to get that green SEO light when you’re done. 😉
If you need help learning how to work your Yoast plugin, or if you need basic SEO help in general, check out my blog post on SEO for WordPress. The basic teachings in this post will help you even if your blog isn’t on WordPress.
Ubersuggest
Ubersuggest has a free plan that will help you research keywords for your blog posts. You can also type in your site’s URL and have Ubersuggest run a test to check your website’s SEO health. I highly recommend this tool!
Tools for Blogging Graphics
Free Photo Sites
I may not be a fantastic photographer, but I love beautiful photos, especially for my blogs. If you need some sites that offer copyright-free photos that cost nothing, check out this blog post:
9 Places to Find Copyright-Free Photos
A lot of these sites have photos that are absolutely gorgeous. And it beats spending hours each week taking photos yourself.
Canva
I’m a teensy bit obsessed with Canva if I’m honest with myself. I introduced my mom to Canva just a few months ago and she’s hooked too!
We love it so much because it makes designing graphics and PDFs SO easy. And it saves a ton of time… seriously!
It also has a bunch of easy-to-use design templates to get started if you’re not a natural designer (like me).
I use Canva Pro and love it because it gives me access to countless more photos and templates that save me a ton of time on graphics for my business and for clients. In fact, I love it so much I’m an affiliate for Canva Pro!
Social Media Templates
I love templates, what can I say? They just save me so much time! These social media templates by Bluchic are lovely and easy to customize.
I’m an affiliate for them as well, so if you use my link to purchase from them, I get a small commission at no extra cost to you.
Tools to Promote Your Blog
Later.com: Social Media Scheduler
Later is pretty great as a social media scheduler, especially if you focus primarily on Facebook and Instagram. You can easily switch between your different schedules for your social media platforms and copy/paste any posts you want to repurpose.
Plus, it gives you direct access to Unsplash, so you don’t have to go through the whole process of download the photo and then reuploading it to Later.
One more thing I really like about Later is that when you’re creating Instagram posts, it has a “Suggested Hashtags” tool that lets you find relevant hashtags for your topic.
Tailwind for Pinterest
Many bloggers get most of their traffic from Pinterest—and Tailwind is the reason why. It lets you quickly schedule dozens of posts at a time and join “Tribes” that will help share your content.
I’m an affiliate for Tailwind because I’ve seen how well it can work for bloggers. Click here to get started with Tailwind!
Flodesk for Email
I love Flodesk’s templates. They’re beautiful and easy to use and customize to match your brand. Plus, they also have templates that are more plain if that’s what you need too.
I started out my business with Mailchimp and found it to be a little difficult for me to use with the free version. I finally made the leap over to Flodesk in June and I couldn’t be happier with my choice!
While using Mailchimp, my email open rate was between 15% and 20%, which isn’t bad… but a few weeks after switching over to Flodesk, I found my open rate increase. It’s now between 25% and 35% (sometimes 40% or higher), depending on the content.
Because I love it so much, I’m an affiliate with them. If you sign up using my affiliate link, you actually get 50% off of your monthly price–for life.
Flodesk normally charges $38 per month (and doesn’t increase as your subscribers increase like other email service providers do). But with my link, you will only pay $19 for as long as you have Flodesk.
Click here to start a free trial with Flodesk.
Want to Save Even MORE Time With Tools for Blogging?
I have an entire list of 18+ different tools you can use for writing, graphics, social media, email, and more. Plus, I also have a long list of blogging prompts to get your creative juices flowing.
Click here to get my FREE Blogging Bundle, which includes those lists!

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Social Media
What to Post on Instagram: 4 Types of Content You Should Publish Every Week
- August 19, 2020
- 0 comments
- by Jenny Rose Spaudo
Are you confused about what to post on Instagram for your business? If so, you should know that there are 4 basic types of posts you should publish every single week if you want to maintain a healthy Instagram strategy.
What are those 4 types of posts?
1. Engagement
2. Education
3. Inspiration
4. Promotion
But don’t worry… I’ll dive deeper into each one. I’ll walk you through how to create these types of posts and how they help build your business brand!
So let’s get to it, shall we?
What to Post on Instagram: Creating the Right Content
Last week, I wrote about how to use Instagram for business. Now, it’s time to learn what to post on Instagram.
In order to create the right content, you need to be sure you have a clear purpose in mind for each post as you create it. What response do you want this post to evoke from your viewers?
Do you want them to click something? Buy something? Like, comment, or share?
As I mentioned before, the top four purposes you want to have for your posts are: engagement, education, inspiration and promotion.
That said, sometimes these purposes will overlap a little bit. And that’s OK! Just make sure you’re hitting each of these 4 categories at least once per week.
1. Engagement-Focused Posts
The goal of this type of post is to drive engagement with likes, post saves, comments, shares, or clicks. In other words, you simply want your audience to enjoy the content and interact with it.
Engagement is important because it tells Instagram that people care about your content. This is because it causes the algorithm to put you in front of other people who are more likely to enjoy your content and follow you.
Great ideas for engagement posts are:
Step-by-step instructions
This could include recipes, directions, formulas, and so on. Clear lists, especially if they’re numbered, are easy to digest and often get a lot of reactions from people, like this post.
Funny memes or GIFs
If lighthearted humor is part of your brand, creating memes can be a great way to delight your audience.
Conversational questions
These are great ways to get to know your audience. That’s because you can ask questions like: “Where are you from? Comment below!” or “How many of you are working from home right now?” or “What’s your favorite way to drink coffee?”
People love answering lighthearted personal questions like this. Conversational questions typically get lots of comments.
“This or That?” questions
Like conversational questions, “This or That?” questions typically get a lot of comments, too. And yes, they are very similar. But the beauty of “This or That?” is how simple they are! Yet so many people comment because we all love to share our opinion. 😉
Some ideas for “This or That?” include: “Beach or Mountains?” “Coffee or Tea?” “Cats or Dogs?” “Introvert or Extrovert?”
In light of that, you can even do some strategic A-B testing with this question! For example, you could create two types of logos and post them side by side, saying, “A or B?” You’ll get lots of comments, I’m sure!
Always end your engagement posts with a strong call to action. You might tell them, “Save this post so you can make this recipe later!” or “Comment below!” Just make it clear.
Here’s an example from my Instagram account.

View this post on Instagram

[Question] for my blog-writing friends…⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What are some of your favorite tips and tricks for getting the word out about your blog?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Share your favorite blogging insights below! 👇⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ #caffeinateandconquer #lessworkmorelife #solopreneurlife #socialmediacoaching #contentmarketingcoach #marketingcoach #marketingtips #bloggingtips #writingtips #contentstrategytips #contentstrategy #contentmarketing101 #freelancemarketing #freelanceblogging #freelancewriting #writingconsultant #contentcreationtips #socialmediaforbusiness #digitalmarketingstrategy #growmybusiness #smallbusinesshelp #contentcreation #jennyrosespaudo #contenttips #onlinemarketingtips #growthhacks #blogwriting #businessblogging #bloggersofinstagram

A post shared by Jenny Rose | Content Coach (@jenny.rose.spaudo) on Aug 7, 2020 at 7:30am PDT

2. Educational Posts
Educational posts build trust. They position you as the expert in your niche, showing that you know what you’re talking about and you have what it takes to help your ideal client.
Educational posts will look different depending on what niche you’re in. But they should always provide some kind of knowledge that helps your ideal client.
Here are some ideas to get you started:
Tips and strategies
For example, if you’re a homeschool blogger, an educational post might mean sharing a tip you recently learned for better organizing your busy day with kids. Or if you’re a financial expert, maybe you share some top tips to stay organized for tax time.
Take a look at this example:

View this post on Instagram

[How to optimize your Instagram bio] If you want to grow your following, you might want to start with updating your Instagram bio. 👉1. Keep your language clear and concise. No long sentences! 👉2. Use emojis to catch the eye’s attention. 👉3. Tell your audience what they get by following you. (How do you help them?) 👉4. Give a brief taste of who you are. 👉5. End with a strong call to action. (Tell them WHAT you want them to do!) 👉6. Don’t forget to put your link in there… Save this post so you can refer to it as you update your bio. ✌️

A post shared by Jenny Rose | Content Coach (@jenny.rose.spaudo) on Aug 14, 2020 at 10:28am PDT

Your blogs
Sharing your blogs would fall under this category since you’re offering free knowledge that helps your audience.
Because you can’t put clickable links in Instagram posts, I recommend posting a compelling graphic and caption. At the end of your caption, tell people to click on the link in your bio to read the post.
I use Linktree as my bio link. So all I have to do is add my blog link whenever I promote a new article.
Lessons you’ve learned the hard way
These are great because they build a deeper connection with your audience. They see you more as human and someone they can trust instead of a far-off guru.
3. Inspirational Posts
This is where you let your values shine! Inspirational posts should tell your audience what morals, values and ideas define your brand.
For inspirational posts, try…
Quotes from people you and your audience admire
My target audience is Christian entrepreneurs, so I often quote Christian heroes in the past, current Christian leaders I admire, marketing experts, and business thought leaders.
But make sure the quotes somehow relate to your audience’s need.
Bible verses that speak to your audience’s situation
If your target audience is Christian, then Scripture quotes are amazing. After all, we all need more of the Word of God!
Here’s an example:

View this post on Instagram

Another one of my favorite Bible verses! (And one I take seriously in my business.)⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Have you ever caught yourself working to get admiration from other people … instead of working to honor God?⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ #jesuscalling #bibleverse #christianquotes #christianbusinessowner #christianbusinesscoach #christianmarketing #contentmarketingbusiness #christcentered #christcenteredlife #christcenteredbusiness #christianentrepreneur #womenoffaith #womensupportingwomen #motivation #spiritualencouragement #womenoffaithandprayer #waitonthelord #trustinjesus #christianmillennials #christianitytoday #livebyfaith #prayerworks #trustgodsplan #faithingod #faithinbusiness #marketingstrategytips #freelancewriter #jennyrosespaudo #contentmarketingconsultant #biztips

A post shared by Jenny Rose | Content Coach (@jenny.rose.spaudo) on Aug 5, 2020 at 8:01am PDT

Heartfelt words of encouragement
Sometimes we just need someone to tell us we’re going to be OK. That we’re going to make it… even though it’s hard. No matter what niche you’re in, you can be a voice of encouragement to your audience.
4. Promotional Posts
Here’s the thing… if you don’t tell people what you offer, they won’t know!
I made this mistake when I first started posting to Instagram. I just posted engaging, educational, and inspirational content. But then I realized I never told my audience exactly how I can help them!
Doing so isn’t just a disservice to your business. It’s also a disservice to your audience. After all, they deserve to know how you can help them with their problem.
That said, if you’re only promoting, then you might annoy your audience. A good rule of thumb is making one out of every three to five posts a promotional post. (Unless you’re launching a new product and need to promote every day in a row for a few days.)
Here’s an example:

View this post on Instagram

STOP!! Did you know there’s an easier way to grow your brand online other than wasting countless hours trying to do it all yourself?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Well, then, let me introduce myself. I’m Jenny Rose, a Christian content marketer who loves helping Jesus-driven business owners like you grow their businesses!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 👉 Do you need someone to ghost write your blogs for you?⠀⠀⠀⠀⠀⠀⠀⠀⠀ 👉 Do you need helping managing your social media?⠀⠀⠀⠀⠀⠀⠀⠀⠀ 👉 Do you want coaching to help you optimize your content marketing strategy?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I can help with that! Send me a DM and let’s talk about how you can start growing your business online today!⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ #contentmarketing #womeninbusiness #floridabusiness #womenentrepreneur #entrepreneurship #marketingtips #jennyrosespaudo #entrepreneurspirit #entrepreneurgoals #socialmediamarketing #socialmediamanager #socialmediastrategy #socialmediaqueen #socialmediacoach #contentcoach #writingcoach #copywriter #copywriting #businessideas #christianbusiness #christianentrepreneur #solopreneur #solopreneurs #fempreneur #girlbosshustle #lovemybiz #mycreativebiz #creativebusiness #scaleyourbusiness #growyourbusinessonline

A post shared by Jenny Rose | Content Coach (@jenny.rose.spaudo) on Aug 11, 2020 at 7:01am PDT

Hey, speaking of Instagram… Are you following me there? Click here and follow me for more free content marketing tips!

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Marketing
How to Create Compelling Content When You’re Not a Writer
- June 2, 2020
- 0 comments
- by Jenny Rose Spaudo
Whether or not you’re a natural writer, you can create compelling content on a consistent basis. Believe me.
For some people, writing comes easily. I know writers who can whip out 3,000 eloquent words in a matter of hours. And in fact, some of us even process our thoughts better in writing than we do aloud.
While I can’t boast about being a fast writer, I can say that I do process my thoughts more easily by writing them down. But I know a lot of people who simply don’t process information that way. That’s not their preferred method of communication.
And that is 100% okay.
Compelling Content Isn’t Just for Writers
Some people communicate better with their voice. They process information and express their ideas much better when they’re talking than when they’re writing.
Maybe that’s you. Perhaps you feel much more comfortable speaking on a stage or chatting on a video than you do sitting in front of a blank Word doc.
If that’s you, please don’t feel like content marketing isn’t for you. That’s simply not true. You don’t have to be a natural writer to create compelling content that grabs people’s attention.
You don’t have to slave away in front of your computer, laboring out barely 100 words per hour and then realizing they’re not even that good anyway.
In fact, for natural speakers, content marketing can take on a fresh look and garner greater engagement—if you leverage your skills properly. And with all the tech available nowadays, it’s easier than ever for a natural speaker to content market their business.
In this blog post, I’m going to walk you through how non-writers can create a compelling content marketing strategy.
Let’s get started, shall we?
Focus on Your Strengths, Not Your Weaknesses
If your gift isn’t writing, it’s probably not the best use of your time to focus on improving your writing.
My strength, for instance, is not in the visuals. I’m not a designer. I don’t have a natural eye for what looks good in photos and social media art.
So I’m not going to spend the majority of my time trying to improve my design skills. I’m going to find a shortcut for design (yay templates) and spend most of my time working on what I’m already good at: writing.
While I do believe we should all work on our blind spots, many thought leaders have pointed out that we’re much more effective when we spend the majority of our time building on the strengths we already have.
Several studies have shown there are numerous benefits to working more with your strengths than with your weaknesses.
Some of those benefits include:
- Greater happiness/satisfaction
- Less stress
- A feeling of being healthier and having more energy
- More confidence
- Faster growth and development
- Greater creativity
Think about it: How much more effective would your content marketing be if you let your strengths drive your content, not your weaknesses?
Your content would be better quality since you’d be using skills you’re best at. I would also say that you would feel more comfortable, which would make you more relatable and approachable—another factor in driving engagement and trust.
Another reason to use your strengths to help you generate content is that it makes it much easier to simply get your ideas out of your head.
For those who aren’t natural writers, it can be a very frustrating process to try to get ideas out of their brains and directly onto paper. It trips them up because there’s a step missing—processing the information.
Capture Your Compelling Content Ideas
If you’re more of a verbal processor, then suggestions like “carry a notepad around with you” aren’t the best advice when it comes to capturing your ideas.
Instead, I recommend downloading a voice recorder app on your phone. That way, whenever an idea strikes you, you can immediately verbalize that idea in a recording and go back to it later to flesh it out and pare it down.
The goal of recording your ideas is to later on turn them into written content (for social media, blogs, your website, etc.) as well as into videos or podcasts. More on that in a moment.
Recording your thoughts audibly also has another benefit—your vocabulary.
When writing compelling content, it’s important to use language that feels “real.” In other words, it’s important to write the way you talk. And what better way to know how to write like you talk than by actually talking through your ideas to begin with?
(Read more about how to make your blogs and social posts easier to read.)
When you listen to the recording of your idea later on, make sure to pay special attention to the words you use. You’ll find your writing much easier to understand, and much more captivating, if you speak your thoughts out loud first.
Focus on Video Content
To build off the benefits of verbally recording your ideas, the next best step to take is recording videos of yourself.
Not only does this play on your strength of speaking, but it also allows your audience to connect with you in a way that they can’t do through reading.
When people read your words, they connect with your ideas. But when they hear your words and see your face, they connect with your personality. That’s because, unlike with reading, viewers can see your facial expressions and hear your tone of voice.
One important note: This tactic isn’t for capturing your ideas. These videos are actually for posting on social media. For that reason, it may be helpful to you to first capture your ideas with the recording app. Then, after you’ve had a chance to get clear on your idea, record a video of yourself to post on social media.
The great thing about recording videos like this is that they don’t need to be fancy. It can simply be your face talking to your smartphone. Keep it simple. Make it relatable.
The other cool thing is that they don’t have to be long.
I’m not talking about an hour-long Facebook live session here. I’m talking about a one- to three-minute-long video where you share a thought or actionable idea.
It could be as simple as sharing one or two strategies that have helped you overcome a specific problem your audience struggles with. It could be addressing a mindset issue your audience has. Or it could be simply sharing a peek behind the curtain into your life so your audience can get to know the real you.
Don’t complicate this. Again, keep it simple. And make it relatable.
Hire Someone to Write Blogs for You
If you know you’re not a great writer but you do want to invest in your business by blogging… then hiring a blog writer can be a great move.
In many ways, hiring a blog writer is an investment because, yes, it does cost money. But when you hire an experienced blog writer, they can provide content that is:
1. Optimized for search engines
2. Well-written
3. Tailored to your core audience
And if you’re following my advice by creating video content, then you already have information your writer can use to turn into blogs!
Need More Help Crafting Your Compelling Content Strategy?
If you’re not a natural writer, you can still create content that expands your reach and builds a deeper connection with your audience. It’s all about how you do it.
If you want specialized help to craft a content strategy that works for you, let’s set up a free coaching call!
I’d love to brainstorm ideas with you and help you figure out the best plan for creating content while using your strengths. Email me at jennyrosespaudo@gmail.com and get your content strategy started today!

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Marketing
5 Real Reasons People Aren’t Opening Your Emails
- May 12, 2020
- 0 comments
- by Jenny Rose Spaudo
If you’re having a tough time figuring out why people aren’t opening your emails, you’re not alone.
And although I offer email writing services for those who don’t have the time or simply don’t want to go through the agony of figuring out how to write compelling email copy, I want you to know that writing your own emails doesn’t have to be scary.
In fact, I would encourage people to write their own emails for at least a little while before hiring a copywriter to take over. Why? So that you can nail down your personal voice.
After all—and let me establish this right off the bat—your emails are NOT a corporate newsletter. You are a human being speaking to other human beings.
Email is simply the medium. Your words are the message. And the message is what’s most important.
So let’s unpack some of the most common reasons your emails aren’t getting opened. Shall we?
1. You’re writing emails to the masses instead of having a conversation with a friend.
I’ve heard several marketing experts say that when writing copy (whether for a blog or an email or social media), you should write to one person. Picture them in your mind and talk only to them.
One of my mentors suggested that I actually have a picture that matches my ideal client and stick it by my computer while I’m typing. That way, I’m imagining just writing to that one person who needs my help.
The reason this is so important is that although you may be writing to multiple people, your email is arriving in your subscriber’s personal inbox. That is to say, they don’t see you speaking to the crowd. The crowd isn’t around. It’s just them at their computer, reading an email from you.
So speak to that one person as if they’re the only one you’re talking to. Make it a conversation. And I promise that the person reading your email will feel a stronger connection with you and what you’re saying.
2. You’re filling your emails up with so much text and pictures that it’s hard to follow.
I believe that emails should be incredibly easy to read. When people open your email, they should know exactly where to look, what to read, and where to go when they’re done reading.
Think about your own inbox. How many emails do you get a day?
For me, it’s at least 50. Yikes, I know. So when I open an email that is way too busy visually, it stresses me out and, without even thinking, I delete it and move on to the next one.
Don’t create an email that sends your subscriber straight to the delete key.
The good news about this is that it actually makes it easier on you! You do NOT need the stress of feeling like you have to come up with an overwhelming amount of content and pictures.
Start by choosing a simple format on your email service provider. Design is fine and be visually appealing, but studies have shown that plain-text emails perform better than super duper fancy ones.
In fact, the founder of ConvertKit—who is a designer—doesn’t even include fancy templates in ConvertKit’s email options because his experiments have shown again and again that people prefer simple emails over heavily designed ones.
Does this mean you can’t add a little pizzazz to your emails? I don’t think so. But just don’t let your emails become visually confusing. If you add design, make sure it’s clear to the reader where they’re supposed to look.
That said, write an email in plain, simple language like you would talk to a friend.
Then, end with a very clear call to action. I would recommend limiting yourself to one call to action per email. So in one email, you might tell your subscriber to click to read your latest blog. In another email, you may tell them to take advantage of a limited-time discount your offering on a product.
By giving your subscribers one task to complete, you’re upping the likelihood that they’ll actually do what you’re asking.
3. Your newsletter isn’t adding tremendous value.
This is a hard one, I know. But really ask yourself if your emails are meeting a need.
Are you answering a big question people have? Or are you offering encouragement to a weary soul? Are you building camaraderie with someone who needs guidance? Or maybe you’re giving insider information to a hungry reader.
Every email you send should add value.
4. You’re not being consistent.
Nurturing relationships takes time and it takes consistency.
Your relationship with the Lord is a perfect example. If you’re not daily seeking Him, reading His Word and listening for His voice, it is much harder to nurture your relationship with Him into all it could be.
Don’t get me wrong. This isn’t a guilt trip; it’s just how it is. Abiding is so much easier as you continually nurture your relationship with God.
In the same way, engaging your target audience is so much easier when you’re consistently nurturing your relationship with them.
That includes talking to them, listening to them and asking questions regularly. Relationships must always take precedence over sales.
5. You’re talking to the wrong audience.
Whoops! If you’re doing all the things above and people are still not opening your emails, then you may have a bigger problem.
Maybe people signed up for your newsletter for all the wrong reasons, or they signed up thinking you would provide one kind of content and you provided something different.
If that’s what’s happening with you, it’s totally OK.
In cases like this, don’t be scared when you see people unsubscribe. Unsubscribes are really just cleaning out your email list for you of people who are unengaged and aren’t your target audience.
In fact, having an unengaged email list can hurt you in the long run and make it more likely that your emails will be flagged as spam.
—
Did you know I offer coaching and writing services?
If you’ve tried my suggestions above and still aren’t seeing the results you want, schedule a call with me and let’s figure out a plan that works for you. Or hire me to write your emails for you! Reach me at jennyrosespaudo@gmail.com.
Click here for more information on the services I offer to help your business thrive.

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Blogging
Should You Blog About COVID-19?
- April 28, 2020
- 0 comments
- by Jenny Rose Spaudo
Well, there’s no getting around it. COVID-19 has flipped our world upside down. And some are saying there’s no going back. So how does this affect your content marketing strategy? Should you blog about COVID-19 or just ignore it and give your readers a sense of normalcy?
For the most part, my suggestion to you is to talk about it as long as you’re responsible with the information you share. There is so much misinformation spreading about COVID-19 that you should definitely not add yourself to that mix!
That said, this is the perfect opportunity to bring hope to someone. After all, the coronavirus has impacted practically every single person in the United States. (And if you live outside the U.S., chances are, it’s impacted every person in your country, too!)
Granted, there are some bloggers who probably shouldn’t blog about it because it’s simply not helpful to their readers in any way.
People who shouldn’t blog or podcast about COVID-19 include people whose followers are seeking an escape from the bad news of everyday life. Their readers follow them to be entertained or to learn more about a feel-good hobby.
But even that doesn’t mean all entertainers or hobby instructors should shy away from talking about COVID-19. The best way for you to know if you should stay quiet about the virus is to simply ask your audience.
If you’re still not sure which camp you should be in, email me at jennyrosespaudo@gmail.com or send me a Facebook message. I’d love to help you figure this out!
After all, it’s more than likely that you shouldn’t shy away from this ugly topic.
Why You Really Should Blog About COVID-19
I’m of the opinion that those who shouldn’t blog about COVID-19 are the exception, not the rule.
Why?
Because the virus has changed the way many of us live our daily lives. Our habits have changed. Many of us are starting to work from home full-time. Some are learning how to homeschool their public-schooled kids. Others are trying to figure out how to do things digitally that they’ve done in-person for decades. Raise your hand if you had to figure out Zoom in the last month.
It’s a weird time to be alive. And if one thing is certain, it’s that we’re all learning new things and trying to figure stuff out.
That’s why now, more than ever, your followers need to hear from you that everything is going to be OK.
If you’re a homeschool influencer, your followers need to know it’s going to be OK—they can protect their families, keep them healthy and still get their homeschool duties done.
In fact, now is a great time for homeschool influencers to expand their market and reach out to parents of public-schooled kids who desperately need advice for how to teach their children at home.
If you’re a nutritionist or fitness expert, your followers need to know it’s going to be OK—they can still eat healthy and work out faithfully even during quarantine. Look, those extra quarantine pounds are REAL, friend.
If you’re in ministry, your followers need to know it’s going to be OK—God is still with them. And He’s still the same yesterday, today and forever. He will get them through this crisis.
If you’re a financial expert, your followers REALLY need to know it’s going to be OK! With everyone freaking out about recession, now is the time to reinforce basic financial wisdom and remind people they don’t have to panic if they manage their money wisely.
It’s Time to Get Innovative
A crisis isn’t a time to shy back in fear. A crisis is a perfect opportunity to get creative.
Don’t think of it as taking advantage of the horrible situation. If that’s your motive, stop and get that right first.
What I’m talking about is an honest desire to help people with their newfound needs.
Look around you and think about it. How have people’s lives changed since the coronavirus hit? How have those changes created new needs, new concerns and new challenges?
Speak to those pain points. If you have a solution to their problem, offer it and don’t hold back.
I have to tip my hat to a lot of churches around the U.S. who have gotten creative in the midst of quarantines and stay-at-home orders.
Many churches have either live streamed their services (some for the first time!) or are even doing drive-in services. A drive-in service is pretty much what it sounds like. Congregants park in the church parking lot and listen while the pastor preaches, often from the church roof or a scissor lift. Sometimes they’ll honk their horns in place of a hearty “Amen!”
That’s a great example of getting creative to solve a problem and meet a need.
Now it’s your turn.
What need are you seeing that you can offer a creative solution to? That’s your next blog topic! And maybe your next product.
Need some help coming up with ideas for how to help your followers during the COVID-19 crisis? Connect with me and let’s talk about it!

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