Whether or not you’re a natural writer, you can create compelling content on a consistent basis. Believe me.

For some people, writing comes easily. I know writers who can whip out 3,000 eloquent words in a matter of hours. And in fact, some of us even process our thoughts better in writing than we do aloud.

While I can’t boast about being a fast writer, I can say that I do process my thoughts more easily by writing them down. But I know a lot of people who simply don’t process information that way. That’s not their preferred method of communication.

And that is 100% okay.

Compelling Content Isn’t Just for Writers

Some people communicate better with their voice. They process information and express their ideas much better when they’re talking than when they’re writing.

Maybe that’s you. Perhaps you feel much more comfortable speaking on a stage or chatting on a video than you do sitting in front of a blank Word doc. 

If that’s you, please don’t feel like content marketing isn’t for you. That’s simply not true. You don’t have to be a natural writer to create compelling content that grabs people’s attention.

You don’t have to slave away in front of your computer, laboring out barely 100 words per hour and then realizing they’re not even that good anyway.

In fact, for natural speakers, content marketing can take on a fresh look and garner greater engagement—if you leverage your skills properly. And with all the tech available nowadays, it’s easier than ever for a natural speaker to content market their business.

In this blog post, I’m going to walk you through how non-writers can create a compelling content marketing strategy.

Let’s get started, shall we?

Focus on Your Strengths, Not Your Weaknesses

If your gift isn’t writing, it’s probably not the best use of your time to focus on improving your writing.

My strength, for instance, is not in the visuals. I’m not a designer. I don’t have a natural eye for what looks good in photos and social media art.

So I’m not going to spend the majority of my time trying to improve my design skills. I’m going to find a shortcut for design (yay templates) and spend most of my time working on what I’m already good at: writing.

While I do believe we should all work on our blind spots, many thought leaders have pointed out that we’re much more effective when we spend the majority of our time building on the strengths we already have.

Several studies have shown there are numerous benefits to working more with your strengths than with your weaknesses.

Some of those benefits include:

• Greater happiness/satisfaction
• Less stress
• A feeling of being healthier and having more energy
• More confidence
• Faster growth and development
• Greater creativity

Think about it: How much more effective would your content marketing be if you let your strengths drive your content, not your weaknesses?

Your content would be better quality since you’d be using skills you’re best at. I would also say that you would feel more comfortable, which would make you more relatable and approachable—another factor in driving engagement and trust.

Another reason to use your strengths to help you generate content is that it makes it much easier to simply get your ideas out of your head.

For those who aren’t natural writers, it can be a very frustrating process to try to get ideas out of their brains and directly onto paper. It trips them up because there’s a step missing—processing the information.

Capture Your Compelling Content Ideas

If you’re more of a verbal processor, then suggestions like “carry a notepad around with you” aren’t the best advice when it comes to capturing your ideas.

Instead, I recommend downloading a voice recorder app on your phone. That way, whenever an idea strikes you, you can immediately verbalize that idea in a recording and go back to it later to flesh it out and pare it down.

The goal of recording your ideas is to later on turn them into written content (for social media, blogs, your website, etc.) as well as into videos or podcasts. More on that in a moment.

Recording your thoughts audibly also has another benefit—your vocabulary.

When writing compelling content, it’s important to use language that feels “real.” In other words, it’s important to write the way you talk. And what better way to know how to write like you talk than by actually talking through your ideas to begin with?

(Read more about how to make your blogs and social posts easier to read.)

When you listen to the recording of your idea later on, make sure to pay special attention to the words you use. You’ll find your writing much easier to understand, and much more captivating, if you speak your thoughts out loud first.

Focus on Video Content

To build off the benefits of verbally recording your ideas, the next best step to take is recording videos of yourself.

Not only does this play on your strength of speaking, but it also allows your audience to connect with you in a way that they can’t do through reading.

When people read your words, they connect with your ideas. But when they hear your words and see your face, they connect with your personality. That’s because, unlike with reading, viewers can see your facial expressions and hear your tone of voice.

One important note: This tactic isn’t for capturing your ideas. These videos are actually for posting on social media. For that reason, it may be helpful to you to first capture your ideas with the recording app. Then, after you’ve had a chance to get clear on your idea, record a video of yourself to post on social media.

The great thing about recording videos like this is that they don’t need to be fancy. It can simply be your face talking to your smartphone. Keep it simple. Make it relatable.

The other cool thing is that they don’t have to be long. 

I’m not talking about an hour-long Facebook live session here. I’m talking about a one- to three-minute-long video where you share a thought or actionable idea.

It could be as simple as sharing one or two strategies that have helped you overcome a specific problem your audience struggles with. It could be addressing a mindset issue your audience has. Or it could be simply sharing a peek behind the curtain into your life so your audience can get to know the real you.

Don’t complicate this. Again, keep it simple. And make it relatable.

Hire Someone to Write Blogs for You

If you know you’re not a great writer but you do want to invest in your business by blogging… then hiring a blog writer can be a great move.

In many ways, hiring a blog writer is an investment because, yes, it does cost money. But when you hire an experienced blog writer, they can provide content that is:

1. Optimized for search engines
2. Well-written
3. Tailored to your core audience

And if you’re following my advice by creating video content, then you already have information your writer can use to turn into blogs!

Need More Help Crafting Your Compelling Content Strategy?

If you’re not a natural writer, you can still create content that expands your reach and builds a deeper connection with your audience. It’s all about how you do it.

If you want specialized help to craft a content strategy that works for you, let’s set up a free coaching call! 

I’d love to brainstorm ideas with you and help you figure out the best plan for creating content while using your strengths. Email me at jennyrosespaudo@gmail.com and get your content strategy started today!

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